MindTouch is a B2B Saas company in San Diego, California. As a growing company seeking VC funding, they needed a new website that would better represent their brand, and enable more people to publish to their blog, which was not yet mobile-responsive. They also were looking for better, more scalable ways for non-design marketing staff to produce well-branded landing pages for lead conversion and PPC.
The previous website was built in WordPress, but due to some instability in the code, it did not scale well for blogging and other desired functionality. Because the top level pages, the lead conversion pages, blog, and the engineering blog would likely be managed by separate groups, I decided to use WordPress multisite with its flexible user permissions from site to site.
This new mobile-responsive site was built on the Genesis framework, the leading developer framework for WordPress. A custom MindTouch theme was created, as well as custom plugins, including:
- MindTouch Objects: shortcodes for branded elements like call to action buttons, personal bios, and banner ads to be added easily to page content from the visual editor.
- MindTouch Search: Federated ajax search that uses native WordPress search plus the MindTouch API to search their product documentation simultaneously.
I created custom content types called “Page Regions.” These are separate fill-width content blocks on a branded scrolling page. Each can be styled by the author, ordered and re-ordered on the fly. Options for each are provided for background color, background image, parallax image, and background video.