The 2017 Top 25/100 Customer Success Influencers and Strategists is an annual publication released by MindTouch prior to the Pulse Conference in Oakland. The company releases several “Top” lists throughout the year. Each piece is a way to generate leads and increase engagement on social media by recognizing people for their contribution to the field of customer success.
Design has to be executed in such a way to communicate the company’s brand while featuring partner branding prominently.
Visitors can download the list by filling out a form and can read the names on the list from a blog post. In addition, we designed a “badge” that people could display and share on social media to indicate that they were selected for the list. Of all of our online publications, this piece was reliable to generate the greatest number of leads and shares.